Today, technology advancements significantly influence the way in which we work, live and do business. In the excitement surrounding the ever-evolving digital marketplace, it is easy to overlook the essential human element needed to drive information management and business optimisation. One of the challenges faced by many businesses is the recruiting and retention of talent in order to keep up with the changing business landscape, and remain competitive.
As a recruitment agency, we are witnessing digitalisation influencing the way businesses approach their organisational structure; from future employee requirements to how they recruit. In this article, we cover three areas currently experiencing exponential growth, and the implications for businesses and the recruitment marketplace.
Artificial Intelligence (AI) is the science and engineering of creating intelligent machines, particularly computer programs. While AI is a very broad term, it is most easily broken down into three main categories: learning, reasoning and memory, and is most often associated with computers which have the ability to think and act like humans.
If this is sounding very much like the plot from Terminator: Rise of the Machines, you’re not far off the mark, but the fact is AI is no longer just the basis for sci-fi movie plots; it’s one of the hottest markets in computing right now. While we’re a little way off having robots at our beck and call, across several major industries, AI is a reality. The manufacturing, healthcare, transportation, customer service and finance sectors are all enjoying the benefits of machines that can process incredible amounts of data quickly and accurately.
The advent of AI in these industries will no doubt mean big changes for both employees and consumers alike over the coming years. The field of machine learning is evolving at an incredibly fast pace: according to the team at Google, it is estimated that robots will reach levels of human intelligence by the year 2029.
Businesses should look to the future and start planning how their organisation may look allowing for the continued rapid growth of AI, and how they can effect a smooth transition into the robotic era.
We’ve all heard the saying: technology is only as good as the person using it. This could not be truer in the application of marketing automation software.
Despite the word “automation” implying that no human involvement is required, this software does not run itself. Ensuring your company remains competitive in this digital age isn’t just about using marketing automation, it’s about employing the right specialist to optimise your platform, and help your business realise its potential. In order to do this, you need a marketing expert who doesn’t just have a creative mindset and fresh ideas, you need someone with technical expertise. Marketing automation software needs constant optimisation in order to ensure you are getting the best returns from what can often be a costly investment.
Automation isn’t about replacing the need for a marketing specialist. As we continue to see new technologies emerge offering more features, more capabilities and better methods of integration, businesses need to make strategic decisions to up-skill their existing workforce, or recruit. The business of marketing is evolving, and so must the way in which companies approach their human resources.
In an increasingly digital world, data is the lifeblood of any online business. A huge amount of information is accumulated online daily, from visits to your website to reviews; even customer transactions. Hidden amongst this mass of data is huge potential for new opportunities to increase your revenue, or operate more efficiently. As more and more information becomes available, you may not be able to process the raw data available to you using software alone.
With the continued growth of online activity, new job titles are emerging to help businesses to manage their data, bridging the gap between processing unstructured information and maximising business potential. The role of a data scientist/ data engineer/ statistician/ computer scientist is to extract, organise and analyse data in order to deliver insights into your target market, driving customer acquisition, retention and business efficiency.
As the way we do business becomes more technology based, understanding how to attract and retain the right talent will be key when it comes to minimising disruption and organisational change. In such a rapidly evolving marketplace, employing the right people can mean the difference between putting your company at a competitive advantage, or falling behind. If you would like to discuss your recruitment requirements, contact cSquared today to find out how one of our skilled candidates can make a difference in our business.